• Color

The color factory

The main strength of the company – who is ISO 9001 certified – is represented by its ability to provide a full service, from original idea to finished product, guaranteeing the use of cutting-edge technologies, maximum safety and extremely high quality standards in all stages of production.

Icona colore

The lab, the beating heart of the company.

Product formulations

Permanent colors

1:1,5 Perfect

a defect-free color, the one that every hair colorist would like to use, ensuring a perfect balance between color accent and coverage, as well as a highly-effective cosmetic action on hair.

1:1 Beauty

a simple cream, in both dilution and use.

1:2 Double

the highly-concentrated ingredients make this blend an ideal choice to achieve intensity of color, while ensuring maximum coverage and lasting results.

Tone-on-tone colors

1:2 Delight

an ultra-delicate formulation, allowing to cover white hair without using traditional permanent colors, adding softness and shine to the hair, while ensuring a delicate and well-balanced color result.

Sensitive Dye

1:1 Total Zero

this revolutionary technology, using no ammonia or p-phenylenediamine, allows to achieve identical results to traditional permanent colors, ensuring maximum care of both hair and scalp.

Top seller

Color 1:1,5

  • A soft and compact cream, that is easy to apply and rinse; does not stain the scalp, does not drip, does not cause irritation
  • Reliable, impeccable, long lasting color
  • Perfect coverage of white hair
  • Perfect, truthful and vibrant nuances, with a natural effect
  • A well-calibrated ammonia content, to reduce stress on the hair
  • A delicate fragrance on the hair
  • A formulation with a highly-effective cosmetic action, rich in active ingredients
  • Dilution ratio 1:1.5

Color chart

Icon cartella colori

Catalogue with over 220 nuances

Icon cartella colori

Endless color range, thanks to the possibility of creating new colors by mixing existing nuances

Icon cartella colori

Endless range of additional tones